Jan 2, 2019
What if you could bring value to a relatively untapped market of 2 billion people? Rich Donovan, founder of the Return on Disability Group and author of Unleash Different: Achieving Business Success Through Disability teaches companies like Google, PepsiCo and Nordstrom how to do exactly that.
Rich is a globally recognized subject matter expert on the convergence of disability and corporate profitability. The Barclays Return on Disability ETN listed on the New York Stock Exchange on September 11th, 2014 under the ticker RODI. He has been named one of the Top 50 Most Influential People with Disabilities in the world by UK-based Powerful Media and Shaw Trust in October 2016.
Rich provides corporate and government clients with insights and tools to frame disability as a global emerging market. His proprietary and proven process translates disability success factors into specific actions that create sustainable value.
In today’s conversation, Rich shares his own journey with cerebral palsy and how he came to work with the world’s top companies, offering them a unique perspective that drives bottom line profitability while creating opportunities to delight and attract people with a disability. Rich redefines consumer demand and invites us into a different worldview where disability drives innovation, and customers on the fringe become the focus of inquiry and feedback.
There’s a reason Google, Amazon, Apple, Microsoft are some of the largest companies in the world right now. They’ve all figured this out. Rich explains how you can implement these same strategies in your business large or small, and why it’s imperative that you do. Consumers now expect companies to serve what we call diversity the way they serve every other customer, and those that ignore it will not be around for long.
We round out our conversation with Rich sharing his passion for people with disabilities, and emphasizing the huge cost to humanity by not valuing the intelligence and talents that they bring. The tide is shifting and the sooner we embrace this shift, the better it will be for everyone.
Learn More & Connect With Rich Donovan