Dec 10, 2018
As a sales leader, Amy Franko built a successful B2B sales career with global technology companies IBM and Lenovo. She then pivoted into entrepreneurship in 2007, launching a training firm, Impact Instruction Group. Known for her energetic style and practical experience, Amy is keynote speaker and author specializing in B2B sales and leadership.
Her firm’s sales training and leadership programs blend current research and real-world application for some of the world’s most recognizable brands. She works with professional services firms, to help them grow business development results and build firm leaders.
In today’s conversation, we discuss Amy’s new book, The Modern Seller, and the five dimensions of the modern seller that she identified as essential for success in today’s marketplace.
These skills go deeper than typical sales techniques you learn in sales trainings. In order to rise above the world of sameness and truly set yourself apart as a valuable asset to your customer, you need to find ways to bring focus and meaning to your sales relationships. Amy explains how to do that and provides first hand examples based on her experience in working with clients and in building her own business as a trainer, author and keynote speaker.
Learn More & Connect with Amy Franko