Jul 8, 2019
After growing one of his first PPC clients from 25 to 250 employees, Jacob (Jake) Baadsgaard realized he had a gift for using pay-per-click marketing to drive dramatic business results. To help more companies succeed online, Jake founded Disruptive Advertising, a PPC and CRO management agency, and in a few short years has grown the company to over 90 employees and a run rate of over $12 million – placing it #145 on the 2017 Inc 500 list.
While most business leaders focus on personal financial gain, Jacob Baadsgaard reinvests a fair amount of his profits back into his employees and the community; donating 10% of his salary to his church every month, spending upwards of $1k a week on snacks for the office, donating monthly to a charity cause his employees choose, and developing employees with no experience into leadership roles within his company that earn six figure salaries.
He is a regular contributor in prominent publications including Forbes, Entrepreneur, SearchEngineLand, MarketingLand, SearchEngineJournal, Unbounce and KissMetrics.
In our conversation today, Jake shares his perspective on entrepreneurship and why he has no intention of selling his company anytime soon. An advocate of personal leadership development, he not only challenges himself regularly to be better and do better, he facilitates an optional course on personal leadership for his employees, which has been well-attended by staff members, despite it being held in the early morning, prior to working hours.
Given Jake’s expertise in digital advertising, we also explore the common mistakes that businesses make when engaging in digital advertising, and the best way to get started, and how to make the most of your investment.
The Pay-Per-Click and Conversion Rate Optimization Blog (new post twice a week)
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