Aug 22, 2019
Most generous companies are not rewarded in the marketplace for
their philanthropy. In today’s episode, Martin Barrett, co-founder
of The Generosity
Agency, Sozo Gifts,
World Changers and
The Hunt For Charity
explains why this is, how it relates to marketing and overall
business results, and what to do about it.
Using The Generosity Agency platform, businesses large and small
are now able to engage their customer base in shared generosity
initiatives that reward customers, maximize customer loyalty, and
incentivize greater generosity.
The end result?
Charities gain the financial support they need, customers feel
good about the contribution they are making to causes they believe
in, and businesses gain the customer’s loyalty and improve their
ROI while increasing their generosity.
Martin Barrett and The Generosity Agency currently partner with
dozens of businesses including Mercedes Benz, Jaguar, Lexus, Guild
Mortgage, Fairway Mortgage, and countless other Real Estate,
Mortgage and Manufacturing businesses. Listen as he shares how you
can reap the benefits of shared generosity in your business and
- Businesses are not rewarded for their generosity because they
fail to acknowledge the customer as the source of their
- Last year American companies spent close to $200 billion
dollars in advertising. They gave away close to $20 billion
- Companies could give money away and have it generate a better
return than advertising, during certain times in the customer
- We are wired to be generous because we get deep satisfaction
- Advertising works with dopamine whereas generosity works with
- Because of the way cytosine affects the brain, whenever we have
a shared experience of generosity, we are hardwired to trust the
people we shared it with more. It is impossible to create that
trust and loyalty with dopamine.
- Don’t spend more money on advertising; give the money away
through your customers and gain a better return.
- There is a time to tell your customer about your product.
Unfortunately, that’s often all companies want to talk about.
- Customers want to be about something bigger than the thing they
purchased; to know that what they are doing is impacting others in
a positive way.
- The biggest challenge for any company is to get out of their
‘me’ centeredness. The Generosity Agency gives them a reason to
stay in contact with customers, without always trying to sell them
Connect With Martin Barrett & The Generous