Aug 22, 2019
Most generous companies are not rewarded in the marketplace for their philanthropy. In today’s episode, Martin Barrett, co-founder of The Generosity Agency, Sozo Gifts, World Changers and The Hunt For Charity explains why this is, how it relates to marketing and overall business results, and what to do about it.
Using The Generosity Agency platform, businesses large and small are now able to engage their customer base in shared generosity initiatives that reward customers, maximize customer loyalty, and incentivize greater generosity.
The end result?
Charities gain the financial support they need, customers feel good about the contribution they are making to causes they believe in, and businesses gain the customer’s loyalty and improve their ROI while increasing their generosity.
Martin Barrett and The Generosity Agency currently partner with dozens of businesses including Mercedes Benz, Jaguar, Lexus, Guild Mortgage, Fairway Mortgage, and countless other Real Estate, Mortgage and Manufacturing businesses. Listen as he shares how you can reap the benefits of shared generosity in your business and community.
Key Takeaways
Episode Show Notes: https://leadersoftransformation.com/podcast/business/272-martin-barrett-shared-generosity
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