Sep 4, 2018
Tom Schwab is an Author, Speaker, Teacher, and Podcast Interview Marketing Pioneer. He knows how to build an online business – he’s done it successfully several times, and now helps others find online success with podcast interview marketing.
Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps thought leaders (coaches, authors, speakers, consultants, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers. The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is the Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing.
During his conversation with us, Tom explains how in this noisy digital world, you can’t break through the noise, you just add to it. Instead, you need to get in on the conversation where your ideal customers are already listening.
As a Navy veteran who ran nuclear power plants, and an inbound marketing engineer, Tom shares his refreshingly unique approach to podcast interview marketing. He describes his proven system for gaining more traffic, leads, and raving customer fans by being interviewed on targeted podcasts and fills in the missing pieces on why most podcasters aren’t generating clients from their interviews. We explore how to get on the right shows, the best way to position your offering, the power of .edu and .gov backlinks, what to include on your landing page in order to convert more listeners to clients, and so much more.
Key Takeaways
- Podcast interview marketing is not revolutionary it’s evolutionary. It’s taking content and inbound marketing strategies and applying them to a new medium.
- When contacting podcast hosts, communicate how you are going to help their audience.
- Don’t expect every prospective client to go through the same marketing funnel. Give them 3 calls to action to move them from a passive listener to an active visitor (a small, medium and heck yes).
- The term ‘trainings’ always convert better than ‘webinar’.
- As a podcast host, you are your best advertiser. Talk about products you use (and set up an affiliate relationship with them) or talk about services that you offer.
- Podcast hosts like to interview their friends and people they want to be their friends. When getting on shows, your goal is to make the host look like a genius for having you on their show and introducing you to their audience.
- Don’t just send people to a home page because your home page will change with time. Always direct them to a dedicated page which has the podcast host’s photo and logo because that’s who the listeners are familiar with, along with your 3 calls to action below.
Favorite Quotes
“The best way to sell something today is not to sell anything, but to earn the awareness, trust and respect of those who might buy.” ~ Rand Fishkin
“Big fish don’t swim through funnels and whales don’t click.” ~ Bill Troy
Episode Show Notes: https://leadersoftransformation.com/podcast/business/207-tom-schwab-podcast-interview-marketing
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