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Nov 19, 2018

Oscar Trimboli is on a quest to create 100 million Deep Listeners in the world by 2030.

As a former marketing director at Vodafone and Microsoft, Oscar has always been passionate about the importance of listening to his customers. Oscar and his teams were renowned for time listening to customers in the call center as well as the market research summaries. Oscar brought this passion to next generation leaders at Microsoft, rebuilding their graduate leadership program which was implemented in 26 countries.

He is passionate about using the gift of listening to bring positive change in workplaces and the world. Despite the fact that 55% of our time is spent listening, it is a skill that only 2% of people really grasp despite the astonishing costs of failing to do so, ranging from miscommunication to job turnover to lost sales. Indeed, if public speaking was the skill of the 20th century, Oscar believes that in the 21st century it’s time to learn how to listen.

In today’s conversation, Oscar unpacks the 5 levels of listening, the difference between a good listener and a great listener, and the 3 simple steps you can take to improve your listening ability. He also shares the 125/400 rule, the value of silence and how it is used in high-context cultures like Japan, Korea, and China, and an important caution about ‘active’ listening. How did Lego turn their business around through deep listening and how can you apply this to your business? Listen in to find out now.

Key Takeaways

  1. Deep listening is the ability to listen beyond the words, to listen to context, to what is unsaid, and ultimately to listen to meaning.
  2. We speak at 125 words a minute, but we listen at 400 words a minute. A great listener knows they are going to be distracted and has some tactics and hacks and tips to get around it.
  3. Good listeners listen to the speaker; great listeners listen to the dialogue.
  4. The deeper you breathe, the deeper you listen.
  5. A hydrated brain is a brain capable of listening.
  6. Switch off your cell phone.
  7. Studies indicate that most doctors interrupt the patient within 18 seconds of the consultation. Those that don’t interrupt until the 90 second mark have disproportionately less legal claims against them and less medical malpractice suits. Patients also heal themselves faster.
  8. Sales people who listen well outperform others by 2.5 times.
  9. People ask you to listen to them but what they really crave is to be heard.

Resources

Connect With Oscar Trimboli