Sep 30, 2019
How do you build a massive following on social media that is
engaged and advocates for you?
Growth strategist and author of One Million Followers, Brendan
Kane will show you how he created one million followers —in 30 days
and less. A wizard of the social media sphere, Brendan has built
online platforms for A-listers including Taylor Swift and Rihanna.
He has advised brands such as MTV, Skechers, Vice and IKEA on how
to establish and grow their digital audience and engagement. He has
spent his career discovering the best tools to turn any no-name
into a top influencer.
In today’s interview with us, Brendan shares his gimmick-free
step-by-step process on how to gain an authentic, dedicated, and
diverse online following from scratch. He explains the biggest
mistakes people make, how to develop your identity online, and how
to create sharable content that engages your core audience.
What does Taylor Swift and other influencers do differently than
everyone else? Listen and find out.
- There are people all over the world that have the ability to
transform it in a positive way. They simply lack the strategies,
tools and know-how to get their message out.
- 60 billion messages are sent on digital platforms each day
which means that a lot of messages get lost.
- What made Taylor Swift so brilliant and successful is that she
understood the valuable power of fostering 1 to 1 communication
with her fans. She knew how to build brand advocates.
- People share things because it emotionally moves them or
because it is viewed as social currency where the content reflects
their level of intelligence.
- One of the biggest mistakes people make is focusing on what
they want to say instead of what the other person wants to
- Not everyone needs one million followers. It’s possible, but
it’s not always necessary.
- In testing, content variation includes 5 elements: the content
itself, the headline, and the demographics, interests, and
geo-location of the audience.
- There are 3 steps to creating a large following: (1) develop
your hypothesis, (2) test a low cost proof of concept, and (3)
analyze the data. Once you find what works, you scale it.
- The key is to keep repeating the 3 steps until you figure out
what works. Most people are unwilling to do this. They prefer to
continue doing the same thing they’ve always done, hoping to get
Connect With Brendan Kane